About Us

Geelong’s only over 60s designers and creators launched their women’s wear label GERALDINE AUSTRALIA, mid 2020 and from their studio they produce a limited number of statement pieces to set a woman apart and leave a lasting impression on the admirer’s eye. Their range offers a DISTINCT look and made for real women at an accessible price point.

The women behind the label are Geraldine, fashion stylist and founder of Style Vixen and Claudine, a fashion influencer for several Australian brands and international labels. From the age of 16, Geraldine made her own clothes always wanting to be different and over time she made outfits for friends, developed relationships with fabric dealers and completed myriad fashion related courses.

Claudine has followed her dreams to design pieces for women looking for something out of the ordinary and conventional.

Both women are free spirits and bring passion and honesty to their range. They dress to suit themselves and are keen to help other women do the same. Their range allows the wearer flexibility to mix and match their pieces over seasons.

For further information follow Geraldine @style.vixen and Claudine @edgy_50 on Instagram.